777kx Privacy Policy

Introduction

This Privacy Policy ("Policy") is issued by 777kx ("777kx", "we", "us", "our"), the operator of the online gaming information platform accessible at https://777kx.cam (the "Platform").

We are committed to protecting the privacy of all individuals who access or use the Platform ("Users", "you", "your"). This Policy explains what personal data we collect, the purposes for which we process it, the legal basis for such processing, how long we retain it, who we may share it with, and the rights available to you in relation to your data.

By accessing the Platform or registering an Account, you acknowledge that you have read and understood this Policy. We encourage you to review this Policy in full and to contact us if you have any questions about how your personal data is handled.

Definitions

The following terms are used throughout this Policy with the meanings set out below:

Data Controller

For the purposes of this Policy, the Data Controller responsible for your personal data is 777kx, the operator of the Platform at https://777kx.cam. All data protection queries, subject access requests and erasure requests should be directed to our support team using the contact details provided in Section 16.

Where 777kx engages third-party service providers to process data on its behalf (such as payment processors, identity verification providers or analytics platforms), those providers act as Data Processors under written data processing agreements and are contractually required to process data solely in accordance with our documented instructions and applicable data protection standards.

Data We Collect

777kx collects personal data that is necessary for the purposes described in this Policy. We apply the principle of data minimisation — collecting only what is reasonably required for a specified, legitimate purpose.

4.1 Registration Data

When you create an Account, we collect:

• Full name as provided during registration;
• Date of birth for age verification purposes;
• Email address used as your account identifier;
• Mobile phone number for two-factor authentication and communications;
• City and country of residence (e.g. Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad);
• Username and encrypted password.

4.2 KYC and Identity Verification Data

To fulfil our identity verification obligations, we may collect:

• Government-issued photo identification — National Identity Card (CNIC), passport or driving licence;
• Proof of address — utility bill, bank statement or official correspondence;
• Selfie or facial likeness image — for biometric identity matching where required by the verification process;
• Source of funds documentation — where required under anti-money laundering procedures.

4.3 Financial Transaction Data

When you make deposits or withdrawals, we collect transaction records including payment method type, transaction amounts in PKR or other applicable currencies, transaction reference numbers and timestamps. We do not store full card numbers or banking credentials — these are processed by our payment service providers in accordance with applicable payment security standards.

4.4 Gaming and Platform Activity Data

• Game history, bet records and session logs;
• Bonus claims and wagering activity;
• Responsible gambling tool settings (deposit limits, self-exclusion status);
• Customer support correspondence and chat logs;
• Pages visited, features used and time spent on the Platform.

4.5 Technical and Device Data

• IP address and approximate geolocation;
• Device type, operating system and browser version;
• Cookie identifiers and session tokens;
• Referring URL and exit page data.

How We Collect Data

777kx collects personal data through the following channels:

• Directly from you — when you register, complete KYC, deposit funds, contact support, respond to surveys or interact with any feature of the Platform;
• Automatically — through cookies, web beacons, server logs and similar tracking technologies as you navigate the Platform;
• From third-party service providers — including identity verification providers, payment processors and fraud-detection services;
• From public sources — publicly available records used for regulatory compliance purposes (e.g. sanctions list screening).

Data Processing & Use

We use your personal data only for documented, legitimate purposes. The table below summarises the primary purposes for which 777kx processes personal data:

Legal Basis for Processing

777kx processes your personal data on one or more of the following legal bases, consistent with internationally recognised data protection frameworks:

• Contractual Necessity: Processing required to perform the contract between you and 777kx, including account management, payment processing and service delivery;
• Legal Obligation: Processing necessary to comply with applicable laws and regulatory requirements, including KYC, anti-money laundering and record-keeping obligations;
• Legitimate Interests: Processing for fraud prevention, security monitoring, platform improvement and business analytics where your interests and rights do not override our legitimate interests;
• Consent: Processing based on your freely given, specific and informed consent — in particular for marketing communications and non-essential cookies. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

Data Sharing

8.1 Third-Party Service Providers

777kx engages trusted third-party service providers who process personal data on our behalf as Data Processors. These include:

• Identity Verification Providers: To conduct KYC and age verification checks;
• Payment Service Providers: To process deposits and withdrawals securely. Context references for Pakistani users include methods such as Easypaisa, JazzCash, Raast and bank transfers via HBL, UBL, Meezan Bank and Bank Alfalah — these are context references only and do not indicate any data-sharing arrangement with or endorsement by these institutions;
• Cloud and Hosting Providers: To store Platform data securely;
• Analytics Providers: To analyse Platform performance and user behaviour in aggregated form;
• Fraud Detection Services: To identify and prevent prohibited activity.

All Data Processors are bound by contractual obligations to process data solely on our instructions and in compliance with applicable data protection standards.

8.2 Legal and Regulatory Disclosures

777kx may disclose your personal data to law enforcement agencies, regulatory authorities, courts or other government bodies where required to do so by applicable law, court order, or to protect the rights, property or safety of 777kx, our users or third parties. We will notify you of any such disclosure to the extent permitted by law.

8.3 No Sale of Personal Data

Cookies & Tracking Technologies

The 777kx Platform uses cookies and similar tracking technologies to ensure technical functionality, improve user experience and support analytics. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: Required for core Platform functions including login session management, security tokens and navigation. These cannot be disabled without affecting Platform functionality;
• Performance and Analytics Cookies: Used to collect anonymised data about how users interact with the Platform — pages visited, time on site, error events — to help us improve performance;
• Functional Cookies: Used to remember your preferences, such as language settings and responsible gambling limit configurations;
• Marketing Cookies: Used to display relevant promotional content where you have given consent. These may involve third-party analytics services.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect Platform functionality. Most modern browsers — including those commonly used in Pakistan on Android and iOS devices — allow you to manage cookie preferences in the browser settings menu.

Data Retention

777kx retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention guidelines apply:

• Active Account Data: Retained for the duration of your account relationship with 777kx;
• KYC and Identity Documents: Retained for a minimum of 5 years from account closure in accordance with anti-money laundering regulatory requirements;
• Transaction Records: Retained for a minimum of 5 years from the date of each transaction for financial and regulatory compliance purposes;
• Customer Support Records: Retained for a minimum of 3 years from the date of the support interaction;
• Marketing Consent Records: Retained for the period during which consent is active, plus a reasonable period thereafter to demonstrate compliance;
• Technical Logs: Retained for up to 12 months unless required for longer for security or legal purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

Data Security

777kx implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:

• Encryption: Data transmitted between your device and the Platform is encrypted using industry-standard TLS/SSL protocols;
• Access Controls: Personal data is accessible only to authorised personnel who require it to perform their documented job functions;
• Password Security: Passwords are stored in hashed and salted form — we do not store plaintext passwords;
• Two-Factor Authentication: Available on all accounts to add an additional layer of login security;
• Regular Security Reviews: Our infrastructure and processes are reviewed regularly to identify and address potential vulnerabilities;
• Incident Response: In the event of a data breach that is likely to result in a risk to your rights, we will notify affected users in accordance with applicable regulatory requirements.

User Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 777kx. To exercise any of these rights, please contact our support team using the details in Section 16.

We will respond to data rights requests within a reasonable timeframe consistent with applicable law — typically within 30 days. Where requests are complex or numerous, we may extend this period with notification.

Children's Privacy

The 777kx Platform is strictly intended for adult users aged 18 and over — or the higher minimum age required by the applicable operator licence or by the laws of the user's jurisdiction. We do not knowingly collect, process or retain personal data from individuals under the age of 18.

If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data from our systems and close the associated account. Parents or guardians who believe that a minor has registered on the Platform should contact us immediately using the details in Section 16.

International Data Transfers

As an online platform, 777kx may process and store personal data on servers located outside of Pakistan. Where personal data is transferred to countries that may not provide the same level of data protection as your home jurisdiction, we implement appropriate safeguards to ensure your data remains protected. These safeguards may include:

• Contractual clauses binding the recipient to data protection standards equivalent to those applied by 777kx;
• Processing by service providers located in jurisdictions that maintain adequate data protection frameworks;
• Technical and organisational security measures applied regardless of processing location.

For more information about the safeguards applied to international data transfers, please contact us using the details in Section 16.

Policy Amendments

777kx reserves the right to update or amend this Privacy Policy at any time in response to changes in applicable law, our data processing practices or the services we provide. The "Last Updated" date at the top of this page reflects the date of the most recent revision.

Where material changes are made to this Policy, we will notify registered users by email or by a prominent notice on the Platform prior to the changes taking effect. Your continued use of the Platform following publication of an updated Policy constitutes your acceptance of those changes.

We encourage you to review this Policy periodically to remain informed about how your personal data is protected.

Contact Us

If you wish to exercise any of your data rights, have a question about this Privacy Policy, or wish to raise a data protection concern, please contact the 777kx data protection team through the following channels:

When submitting a data rights request, please include your registered account username, the specific right you wish to exercise, and any additional information that would help us process your request efficiently.